In Canada, we saw a big gap in the intimate wear segment - limited options, compromised quality, and styles that didn’t reflect the confidence and beauty of modern women.

Avarra was founded with one mission: to bring the unmatched quality and elegance of European lingerie to women across Canada.

We proudly offer collections from heritage European brands known and loved for decades - trusted for its exceptional fit, luxurious fabrics, and timeless designs. Until now, this level of craftsmanship and choice has been hard to find in Canada. We are here to change that.